Our Team

Our sales staff is among the most knowledgeable in the entire cedar industry. All have attended  the prestigious Western Red Cedar School in British Columbia, Canada, sponsored by the WRC Lumber Association. They are truly passionate about cedar and are excited to help you explore a world of options for all projects – big or small. We look forward to seeing you!

Levi Thronson

Inventory Management/Owner

Levi’s background is in masonry and welding. He holds a Bachelor’s degree in Business from UW-Platteville. Levi manages the inventory at Cedar Direct and is the guy who can get you what you need. He lives in Ridgeway. Levi can be found fishing or playing cards on the weekends.

Jacob Thronson

Office Manager/Owner

Jacob comes to us from Capital Brewery in Madison, WI. What does beer have to do with Cedar you might ask? Well, Jacob’s enthusiasm for both are contagious, he is a big fan of quality products. Jacob and Alyssa live in a log cabin in the country near Dodgeville, WI. They keep busy gardening, taking care of their chicken’s, and playing with their dog Freyja.